INTERNET MARKETING SOLUTIONS

for the international hotel industry

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Welcome to TravelCLICK's IMS Case Study Library for pay-per-click campaigns. Review the case studies below to learn more about the practical applications of our strategies within the international hotel industry. Read about specific examples of how our team was able to deliver a specifically matched solution to each unique client, and the benefits that they derived through their TravelCLICK PPC campaign. Don’t just take our word for it, take our clients!

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Hotel Le Senat, Paris

This smaller-sized boutique hotel needed a cost-effective way to rise to the tops of the search engines in a highly competitive market. Following a well-researched campaign strategy, dramatic results were achieved. In the peak month of activity, the campaign managed to secure 43 bookings, at a click-through rate of 5.9%, which resulted in a return on investment of 21:1, all in one month of activity!
 

Chelsea Village, London

This hotel was well aware of the benefits of a well-planned online strategy, hence a well-researched PPC campaign seemed a natural fit with their ongoing internet marketing. Over the span of a 4 month period, the campaign secured a total of 313 bookings. Thanks to the 12091 clicks generated (at an average cost of 2.10 GPB per click) this campaign managed to achieve a 6:1 return on investment.
 

Royal Crown Brussels, Belgium

With a brand new website, strenuous efforts were required to ensure a speedy climb up the search engine rankings. A perfect example of the benefits of an all-inclusive web package. This included web design, search engine optimization, linking & PPC. We started with an ROI of 2:1 and, with the help of our online marketing package, we were able to boost up online bookings to reflect an ROI of 15:1! That translates into over 130 bookings, at an average click-through rate of 14.6% over a 5 month period.
 
 

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