Welcome to TravelCLICK's IMS Case Study Library for search engine optimization. Review the case studies below to learn more about the practical applications of our strategies within the international hotel industry. Read about specific examples of how our team was able to deliver a specifically matched solution to each unique client, and the benefits that they have derived since TravelCLICK's optimization of their website. Don’t just take our word for it, take our clients!
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ESTABLISHED WEBSITE - The Hempel, London
TravelCLICK were able to research the hotels market and also produce a campaign stategy document for the hotel to review. When both parties were happy with the suggested amendments and website tweaks the new version of the website was regularly submitted to the search engines.
The results have been dramatic, catapulting the website up the rankings on a variety of targeted and desirable key phrases.
The success of the campaign has been illustrated by regular TravelCLICK report. Such reports have revealed that 58% of the total traffic to the website is from Google alone.
TRAVELCLICK WEBSITE - Divanis Hotels, Greece
This can be illustrated with the Divanis website in Greece. We were able to produce not only a beautiful website that reflected the current branding and market but also a tool which could be used to generate booking and rank well with the search engines.
This was achieved with great success. Divanis hotels now receive over 45% of their visitors from the three main search engine and experienced a 253% increase in targeted search engine traffic in just 3 months.
WEBSITE THROWN OUT - Le Senat, Paris
When Hotel Le Senat first approached TravelCLICK their website had been thrown out of the major search engines and was struggling to rank in the ones that were left. TravelCLICK were able to swiftly diagnose the problems, create a positive strategy for the future and work closely with the hotel website to regain confidence with the search engines.
The result? 52% of all website traffic is now generated from the search engines and the website received an amazing 475% increase in traffic in just one quarter of optimization.
NEW WEBSITE - Royal Crown Brussels
The TravelCLICK IMS team worked with Royal Crown Brussels at the launch of a new website with a totally new URL. By means of strategic research and after producing an agreed campaign strategy document the TravelCLICK team was able to successfully get the new website listed across all of the major search engines. We didn’t stop there though, the search engines soon responded well to the optimization, ranking the new website favourably not only on focused brand related terms but also alongside more established competitors on broader and competitive key phrases.
Even between months 3 – 9 of the optimization campaign the TravelCLICK SEO team were able to increase traffic to the website generated through search engines by 219%!
Learn all about our general processes, our philosophy, and our key objectives when optimizing your website, and how this can benefit your over-all web presence.
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