INTERNET MARKETING SOLUTIONS

for the international hotel industry

Welcome to TravelCLICK's IMS Case Study Library. Review the following case studies to learn more about the practical applications of our web development strategies within the international hotel industry. Read about specific examples of how our team was able to deliver a specifically matched solution to each unique client, and the benefits that they derived since the launch of their new TravelCLICK-designed website. Don’t just take our word for it, take our clients!

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Residence Georgio, Athens

A redevelopment of a previous website which was not performing as desired. Our creative team was able to capture the brand and style of the hotel, and match existing media. Extensive optimization on each page, combined with a comprehensive search engine marketing program so as to ensure maximum targeted traffic. Careful attention given to integration of booking mask within design.

After the new site was launched, not only did the hotel see a significant increase in traffic to the site, but the conversion rate also increased dramatically, leading to a substantial amount of incremental revenue being generated through the new website. VISIT WEBSITE
 

The Carlton Collection, The Netherlands

A collection of 10 unique hotels throughout The Netherlands, The United Kingdom as well as Belgium, the challenge here was to deliver a design and format that would apply to all unique properties, maintaining the corporate identity while at the same time enforcing each individual property’s unique attributes. Using a wide range of interactive features, the standard hotel micro-site was able to deliver many useful elements to the viewer such as restaurant reservations forms, menu downloads, multiple event calendars, as well as guest reviews and hotel news, all of which can be managed directly by the hotels themselves using the TOOLBOX content management system. The hotels were able to provide much more useful and current information to the viewers, allowing for stronger brand integrity, and ultimately, an impressive increase in web-based bookings, following a steady rise in targeted traffic. VISIT WEBSITE
 

Chandris Resorts, Greece

A collection of 4 unique hotels and resorts in various locations throughout Greece, this group required a single website which highlighted all 4 properties individually, yet showcased all properties as part of the collection. After extensive creative work, a format and navigational structure was finalized and applied to each property. Each individual hotel then received unique search engine optimization on all pages, as well as a comprehensive search engine marketing campaign. Following the launch of the new site, all hotels noted an increase in web -based bookings, as well as an increased volume of targeted traffic. In addition, the new design of the website was carefully developed to match the newly renovated hotels, thereby strengthening the hotel’s brand appeal. VISIT WEBSITE
 
 

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OTHER TRAVELCLICK SERVICES

Learn more about what TravelCLICK can do for your hotel, featuring additional marketing tools and services. Click here for more information.